Saturday · 20 March
The main presentation
- Partner and media preview
- Curated resortwear, swim and eveningwear presentations
- Golden-hour fashion show
- Off-beach partner gathering
A proposed annual event · Byron Bay
Byron
Fashion Show.
20—21 March 2027
A proposed weekend of resortwear, swim, eveningwear and accessories in the coastal landscape that inspires them.
Proposed dates and location. Subject to venue, regulatory and partner approval.
The concept
A coastal stage for
Australian fashion.
Byron Fashion Show is being developed as an annual editorial fashion weekend at The Pass in Byron Bay.
Through considered fashion presentations, original stories and shoppable post-show coverage, Byron Fashion Store intends to give participating labels a distinctive setting, useful product context and measurable digital exposure.
The first edition is proposed for the weekend immediately before Easter 2027. The event will focus on a curated group of Australian and Australia-relevant labels whose work belongs naturally within polished coastal life.
Proposed weekend
From first light
to golden hour.
The program is intentionally compact, giving every participating label meaningful presentation time and supporting editorial coverage before, during and after the weekend.
Sunday · 21 March
The editorial day
- Designer conversations and styling sessions
- Editorial photography and product storytelling
- Partner and industry discussions
- Weather-contingency presentation day
For fashion partners
More than
a runway moment.
The show is designed to turn a physical presentation into useful, enduring digital coverage.
01 Curated presentation inclusion, subject to editorial and event approval.
02 Original brand and product stories published by Byron Fashion Store.
03 Clearly disclosed, trackable shopping links within relevant coverage.
04 Pre-event guides, on-the-weekend storytelling and post-show edits.
05 A concise post-event report covering published activity and available results.
Partnership opportunities
Help shape
the first edition.
Expressions of interest are invited from relevant fashion, footwear, beauty and hospitality partners. Participation does not guarantee favourable editorial coverage, and every commercial relationship will be disclosed.
Founding Partner
Runway Partner
Resortwear & Swim Partner
Footwear Partner
Beauty Partner
Hospitality Partner
Partner enquiries
Bring your label
to Byron.
Brands, sponsors and collaborators can register an early expression of interest with Byron Fashion Store.
Discuss a partnership ↗